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Rum of the day 21

William Hinton

The great desire to keep the traditions alive has been one of the great sources of inspiration for the brand that daily works to cement the place of Madeira Rum in the demanding international panorama of the RUM category. Based on a policy of valuing the product and its´ roots, Rum William Hinton is today an essential reference of Madeira Rum with products in more than twenty international markets.

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Still
column
Country
Madeira
Alcohol
40%
Volume
0,7l
Age
5 years
Produced by
William Hinton

The great desire to keep the traditions alive has been one of the great sources of inspiration for the brand that daily works to cement the place of Madeira Rum in the demanding international panorama of the RUM category. Based on a policy of valuing the product and its´ roots, Rum William Hinton is today an essential reference of Madeira Rum with products in more than twenty international markets.

Read more
Still
column
Country
Madeira
Alcohol
40%
Volume
0,7l
Age
5 years
Produced by
William Hinton

“Engenho Novo da Madeira is a company oriented towards the transformation of sugar cane into Agricole Rum under the William Hinton brand and the production of liquors using traditional techniques and locally selected fruits. We also produce a unique Vermouth that is made with Madeira Wine – it is the first and only of its´ kind!

Established in 2006 by one of the heirs of the Hinton family, owners of the largest sugar cane processing plant in Europe – the Torreão Factory – from which it inherited its´ centenary column still, from which it still extracts its´ rum today. Under the leadership of this new generation of entrepreneurs, the historic legacy of the Hinton brand has been reborn, and Rum da Madeira is now its´ main bet.

Experience, authenticity, innovation and transparency of communication are some of the values that govern the way of being of the William Hinton brand, which in 2019 received the “Portuguese Product of the Year” award at the most prestigious spirits fair in Portugal, Lisbon Bar Show.

Although Madeira Rum is a relatively new spirit in the international scene, we do have a big history with sugar cane that dates from the early colonization days. Sugar cane juice runs in the veins of our people!

It is almost 600 years of history and very early on we understood how to take advantage of not only the natural conditions offered by the island, but also how to adapt this beautiful landscape to make the most out of it. We created irrigation channels, which we call “levadas”, across the island from one end to the other to bring water from the north – in the heart of the “Laurissilva” forest, to the south.

For most parts, the “Levadas” were built by hand, amazingly they stretch through 2200 km, following the shape of the valleys, crossing mountains literally, built through centuries at the expense of the effort and sacrifice of those who put their life at risk to bring this good to the fields and feed the water-powered mills.

Even today, they are fundamental for agriculture, and they are an attraction not only for the tourists, but also for the Madeira people who greatly appreciate their beauty.

Because we are mainly valleys and mountains, we had to work with the landscape in order to have our agricultural fields, we call them “Poios”. It is in these small parcels of land that we cultivate and harvest the sugar cane resorting to manual and handcrafted processes. The harvest season and the production of our agricole Rum only happens for two months a year, April and May, when sugar cane is mature and ready to harvest.

Like the Caipirinha that is made with Cachaça, like the Mojito that is made with Rum from Cuba, we also have our own cocktail that is made with Rum from Madeira, it is called Poncha and it is the main responsible for the non-export of the Rum produced in Madeira.

Poncha is consumed all around the island, it is so widely appreciated that all the rum produced was consumed by us and there was no wish or need to send it overseas.”

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SHARE YOUR OPINION

  1. P
    Pharmaboy

    Tastes like burned wood. Really not my cup of tea..

    Reply
  2. P
    Phil

    The worst one… To be avoided

    Reply
  3. R
    RKs5

    This is the worst rum I’ve ever tasted.

    Reply
  4. K
    Knegert

    Nose: Paint, turpentine, tar and a hint of oak. Taste: no way I gonna put that in my mouth!

    Reply
  5. A
    Andreas

    Sorry men det va ett riktigt bottennapp!

    Reply
  6. F
    Frank

    Agree entirely with the above comments. Maybe useful to de-ice the windscreen of your car (it’s freezing here right now).

    Reply
  7. S
    Sören

    Der Rum riecht und schmeckt nach kaltem Zigarrenrauch/Asche. So gar nicht meins…

    Reply
  8. M
    Martin

    sprittig, Geruch und Geschmack von Terpentine – habe ich nicht zu Ende getrunken … absoluter Ausfall!

    Reply
  9. S
    Shaun

    Oh no. No no no no no.

    Reply
  10. D
    David

    Just…not possible…no way to drink that! 🤢

    Reply
  11. S
    Shorty

    For me as Rum and Whiskey lover, this has a nice peated whiskey touch. No rum for sweet Rum drinker but not a bad one for people who like peated whiskey. Can`t aggree to above comments.

    Reply
    • G
      Gordon

      Totally agree with you. I love peaty whiskies and this is right up my street. Really surprised to have a rum like this.

      Reply
    • J
      Jan

      Pretty much the same background. But I was aware of peated rums before. It is the fourth I tried and it is by far the best one. It will surly find its place on my Barshelf.

      Reply
  12. L
    Leithapiraten

    Bad smokey smell. Disgusting.

    Reply
  13. B
    Basti

    Der schlechteste Rum den ich je getrunken habe

    Reply
  14. J
    Jan

    Hallo, behind the door with the #21 of my 24 days of rum Xmas Kalender was a 5 years aged peated Whisky finished Rum branded with William Hinton Rum. I absolutly loved it. It is a pity that this Edition was exclusicvly made for the calender. After I reached out to the distillery, they said they plan to release a peated Edition next year. I am looking forward to buy it.

    Reply
  15. M
    Manfred

    Der schlechteste Rum im Adventskalender! Riecht nach Tankstelle und schmeckt nach Chemikalien.

    Reply
  16. B
    Bernhard

    IGITT – the worst one I´ve ever tried

    Reply
  17. M
    Martin

    Yes, yes thee worst one.

    Reply